Patricia Torres

Assistant Professor of Marketing.

I am an Assistant Professor of Marketing at the University of Richmond. I have earned my Ph.D. at Florida International University in 2021. Prior to joining the academic world, I worked in the banking industry. This experience sparked an interest for financial decision-making research. My dissertation focuses on understanding how the self-concept, more specifically self-motives, impact personal financial decision-making. My research interests include consumer financial behavior and decision making, goal pursuit and motivation, culture and branding. I am passionate about the transformative power of education. As such I am a firm believer that, with the right guidance, any student can reach the full potential of their academic excellence. 

Research

“Millions saw the apple fall, but Newton asked why.”

Bernard Baruch.

Diversity

“E Pluribus Unum
Out of many, one”

United States Motto

Teaching

“Education is the most powerful weapon which you can use to change the world.”

Nelson Mandela.

References

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